#JESSICA PRIM PORTABLE#
#JESSICA PRIM LICENSE#

#JESSICA PRIM PORTABLE#

Portable gaming is now more popular than ever with improved iOS devices.Д§ EAвЂ™s Comeback MMOG EA entered the massive multiplayer online games scene last year with Star Wars: The Old Republic. Apple When Apple released the App Store in 2008, a new gaming platform was created. Guitar Hero & Rock Band Not only were band games a new popular way to play, but guitar style controllers are cheaper than traditional ones. Nintendo scored big with Activision, as well as, their Call of Duty series. NintendoвЂ™s Wii The WiiвЂ™s innovative new controller allows for more player movement. A poll done by NEAA says that this kind of placement is favorable for brand recall and brand perception.

A strategy used to target a generation raised on instant messaging. In EAвЂ™s Need For Speed, players receve text messages that bear the AT&T logo. Companies like Nike and Reebok pay millions each year to have their logos on digital players. A few years ago EA sold 15 million digital and hard copies of Fifa 2011, which netted $150 million in revenue in the first week aloneДҐ Paying To Be Seen EA has a promotional alliance with many sports companies. For example Fifa alone requires hundreds of different licenses But at the end of the day, EA does not complain.

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EA spends about $100 million annually (3X its ad budget to license big name athletes, playersвЂ™ associations and teams. EA spends about $100 million annually (3X its ad budget to license big name athletes, playersвЂ™ associations and teams.Д¤ Cont. EA stands above its competitors through not only amazing graphics, but also through the talent and energy represented by the fansвЂ™ favorite players However this luxury does not cheap. They produce many popular games such as Madden, FIFA, Battlefield, & The Sims.ДЄlthough EA has always depended fans to spread the word about their games, they wise enough to avoid marketing myopia EA spend 2-3X as much on marketing and advertising a title as it does developing it EA truly knows its audience and promotes heavily to Game Informer readers as well as ESPNвЂ™s The Magazine. They own and operate other major video game companies such as EA Tiburon, EA Canada, BioWare, & DICE. In 2011, they were the 3rd most profitable video game company behind Nintendo and Activision Blizzard. EA was a pioneer of early home computer games and was known for promoting the designers and engenieers that created the games.

1 By: Cody Butland, Michael Edward, Shane Harrington, & Jessica PrimД®lectronic Arts By: Cody Butland, Michael Edward, Shane Harrington, & Jessica PrimДў A Little History of EA Electronic Arts was founded on May 28th, 1982 by Trip Hawkins in Redwood, CA.

Jessica prim